Privacy Policy

Privacy Policy


This privacy policy sets out how Magic Light Pictures Limited (“We”) uses and protects any information that you give Magic Light Pictures when you use this website, our social media pages or apps.

Magic Light Pictures is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified (‘Personal Data’) then you can be assured that it will only be used in accordance with this Privacy Policy.

This policy was last updated in February 2019. We may change our Privacy Policy from time to time, so please check this page regularly.


What we collect

Data you give us: You may give us your identity and contact details (such as your first name and last name, email address, phone number and address) when you correspond with us by post, phone, email or otherwise. We will also collect your data if we enter into a contract with you.

Data collected automatically: Cookies

We use cookies on our website. These allow us to identify the country where visitors are viewing the site, whether they’re a new or returning visitor, the browser technology being used, which pages they view and for how long.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to help us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies on this site via the cookies consent bar. Alternatively, most web browsers allow some control of most cookies through the browser settings, so you can modify your browser setting to decline all cookies, if you prefer. Declining cookies may prevent you from taking full advantage of the website. To find out more about cookies, including how to manage and delete them, visit www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.


How We Use Your Data

We will only use your Personal Data when the law allows us to.  Most commonly, we will use your Personal Data in the following circumstances:

  • Where we need to perform a contract with you;
  • Where we need to comply with a legal or regulatory obligation;
  • Where it is necessary for our legitimate interests (for example data used to monitor use of and improve our website) if your interests and fundamental rights do not override those interests; and/or
  • With your consent.


Retention of Data

We will only retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy or to perform our legal obligations (such as complying with applicable law or enforcing our agreements).

Sharing Your Data

We may share your Personal Data with third party companies and individuals we engage to:

  • facilitate our Services;
  • provide certain functions on our behalf in connection with the operation of our business such as IT and system administration services; and
  • assist us in analysing how our Site is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

We may disclose your Personal Data to our professional advisers and if we are required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

We will always treat your personal information with the utmost respect and never sell or share it with other organisations for marketing purposes.

Some of our apps use the TrueDepth API to process face data in real-time for the purposes of locating augmented reality. This could be used to make augmented reality filters more realistic, such as locating sunglasses on your face or detecting head or body placement so that we can occlude the user and make effects more realistic. By using this app you consent to us utilising the TrueDepth API to detect your face. None of this data is collected or stored beyond the real-time processing by the app.


International Transfer of Data

To deliver services to you, it is sometimes necessary for us to share your personal information outside the European Economic Area (EEA), eg:

●      with your and our service providers located outside the EEA;

●      if you are based outside the EEA.

These transfers are subject to special rules under European and UK data protection law.

The United States of America, to which we may transfer personal information, has been assessed by the European Commission as providing an adequate level of protection for personal information.


Your Rights

We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

You have the right to object to the processing of your Personal Data where we are relying on a legitimate interest of ours to carry out the processing.

You also have the right to object to us processing your Personal Data for direct marketing purposes and can opt-out of receiving marketing emails from us at any time by following any “unsubscribe” link provided in our emails or by contacting us via the details below.

Where we are relying on your consent to process your Personal Data, you can withdraw your consent at any time.  This will not affect the lawfulness of any processing carried out before you withdraw your consent.

In certain circumstances, you have the right:

  • To access and receive a copy of the Personal Data we hold about you
  • To rectify any Personal Data held about you that is inaccurate
  • To request the restriction of processing of your Personal Data
  • To request the deletion of Personal Data held about you

Please note that we may ask you to verify your identity before responding to such requests.

If you wish to exercise any of your rights please contact us via the details below.


Children’s Privacy

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us via the details below. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.


Links to other websites

Our website, social media pages and apps may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Contact us

If you have any questions please contact us at:

Magic Light Pictures Limited

41-42 Foley Street

London W1W 7TS


Our email is office@magiclightpictures.com


In the event that you have a complaint about our treatment of your Personal Data, you have the right to lodge a complaint with the supervisory body, the Information Commissioner – https://ico.org.uk/. Details of how do to this are set out in the ‘for the public’ section. However, we would welcome the opportunity to resolve any complaint and we would suggest you first refer your complaint us at the address above.