On Friday the 17th of March team Magic Light had the privilege of being part of the first batch of riders on the brand new lazy river ride at Chessington World of Adventures Resort giving you an immersive trip through the ‘deep dark wood’. The ride is the first project of its kind for Magic Light Pictures and is set to make a Gruffalo sized splash!
Julia Donaldson and Axel Scheffler the author and illustrator of best-selling children’s book ‘The Gruffalo’ were thrilled to see their work brought to life once again in a whole new way.
The ride opened to the public Saturday March 18th and offers a visual, audio and scent based adventure. Magic Light Pictures Brand Director Daryl Shute added “This is a fantastic opportunity for The Gruffalo brand and we’re thrilled to be working with Merlin Entertainments and the team at Chessington to bring this to life. From page, to stage, to screen, The Gruffalo can now be explored in a fully immersive ride that will give fans the chance to experience the story in a whole new way.”
The Gruffalo ride is now open to the public along with 6 Gruffalo themed bedrooms, a Gruffalo gift shop and themed food outlet. Head to The Gruffalo ride at Chessington to book your place today and remember, “there’s no such thing as a gruffalo?”