Magic Light has developed a high quality Gruffalo licensing
programme which shares the charm and wit of the storybooks.
The stylish merchandising collection is focused on engaging young
imaginations, celebrating the power of storytelling and encouraging
learning through imaginative play. As The Gruffalo comes from a
natural world, sustainable design is a key element in all our
product and packaging development.
Working closely with licensing agent TLC, The Gruffalo programme
has over 40 licensees. Launching in October 2009 our key UK retail
partners are John Lewis, Selfridges, Harrods, Hamelys,
Waterstones, WH Smith, Debenhams, Sainsbury's as well as
over 200 independent toy and gifts stores nationwide.
The range is also the winner of 3 Licensing Awards and 1 Henries Award
through 2010 and 2011.
Building internationally, the programme has agents, licensees
and distributors in Germany, Scandinavia, North America, Australia,
New Zealand and the Far East.
For the full range of Gruffalo merchandise, please visit our official
For North American Gruffalo products please visit www.gruffalo.us