First published in 1999 by Macmillan's Children's Books
The Gruffalo has been described as a 'modern classic'
(The Observer). Written by Julia Donaldson and illustrated
by Axel Scheffler, the book has been translated into 40
different languages. A sequel, The Gruffalo's Child, was
published in 2004 and together they have sold over 4 million
copies worldwide. Stage versions of both books tour the
world throughout the year, returning to London's west end
for sell out runs every Christmas.

In 2009 Magic Light Pictures produced a half hour animated
special based on The Gruffalo. First broadcast in the UK on
BBC One, on Christmas Day 2009, it was seen by over 10m
viewers and has since been nominated for both an Oscar and
BAFTA Film Award. The film has won numerous international
awards including the Prix Jeunesse, Best TV Special at Annecy
Animation Festival and two Pulcinella awards at Cartoons
on the Bay.

A second half hour, based on The Gruffalo's Child,
is currently in production for Christmas 2011.

We have also launched a high quality merchandising
programme which builds on the heritage of this special and
much loved property.

From books to films, merchandising and stage shows,
The Gruffalo is a fast growing classic brand.

www.gruffalo.com