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Magic Light has developed a high quality Gruffalo licensing programme which shares the charm and wit of the storybooks. The stylish merchandising collection is focused on engaging young imaginations, celebrating the power of storytelling and encouraging learning through imaginative play.

Working closely with licensing agent TLC, The Gruffalo programme has over 40 licensees. Launched in October 2009 our key UK retail partners are John Lewis, Sainsburys, Harrods, Waterstones, Debenhams and Mothercare/ELC, as well as over 200 independent toy and gifts stores nationwide.

The range is the winner of four Licensing Awards including ‘Best pre-school apparel’ for TU’s clothing range, winning consecutively 2011 & 2012, and a Henries Award.

The programme is building internationally with agents, licensees and distributors in Germany, Scandinavia, North America, Australia, South Africa and the Far East.

For the full range of Gruffalo merchandise, please visit our official online store.

The Gruffalo
The Gruffalo
The Gruffalo