First published in 1999 by Macmillan’s Children’s Books The Gruffalo has been described as a ‘modern classic’ (The Observer). Written by Julia Donaldson and illustrated by Axel Scheffler, the book has been translated into 52 different languages. A second book, The Gruffalo’s Child, was published in 2004 and together they have sold over 10 million copies worldwide.
In 2009 Magic Light Pictures produced a half hour animated special based on The Gruffalo. First broadcast in the UK on BBC One, Christmas Day 2009, the film was seen by over 10m viewers, then nominated for both an Oscar® and BAFTA Film Award, and has gone on to win numerous international film awards including the Prix Jeunesse 2010. The Gruffalo was further honoured with a special award at the 2014 Prix Jeunesse for ‘Best Fiction of the Last 50 Years.
A companion film The Gruffalo’s Child premiered on BBC One Christmas 2011 to 10m viewers.
We have also launched a high quality merchandising programme which builds on the heritage of this special and much loved property.
Created by Tall Stories, stage versions of both books tour the world throughout the year, returning to London’s west end for sell out runs every Christmas.
From books to films, merchandising and stage shows, The Gruffalo is a fast growing classic brand.